Two key attributes of a good call to action (and one bonus attribute)

I was in one of the office hours that are part of the online influence development bootcamp I run. As part of that participants work on at least one blog post. One of the participants asked about how to write a good call to action (CTA). Not an afterthought He wanted something that didn't feel … Continue reading Two key attributes of a good call to action (and one bonus attribute) →

Use the 3 act structure to write quality blog posts consistently and easily

I write a lot of blog posts. I work as a communications strategist, and find that a blog post often hits a sweet spot as a way to convey important information. Just good enough blogging Blog posts are usually long enough to provide context, durable enough to come back too, editable for when things change, … Continue reading Use the 3 act structure to write quality blog posts consistently and easily →