Choosing the best social media network to pursue your open source community engagement goals

There are quite a few examples of how to use this concept you can look up (I liked this one, this one, and this one), but it boils down to answering the question: "to what level of detail can you specify the attributes of someone who is likely to use (or contribute to) your open source software project". You may find that your existing project participants can help you form a good baseline to start from.