There are quite a few examples of how to use this concept you can look up (I liked this one, this one, and this one), but it boils down to answering the question: "to what level of detail can you specify the attributes of someone who is likely to use (or contribute to) your open source software project". You may find that your existing project participants can help you form a good baseline to start from.
Tag: social media
How I use Feedly and Buffer to automate a bare-minimum social media strategy
To me, social media is a personal connection exoskeleton. I can only spend so much time connecting with people, I use my socials to connect when I can't. Additionally, I'm physically far away from a lot of things that are important to me. Social media lets me project myself into the minds of the people … Continue reading How I use Feedly and Buffer to automate a bare-minimum social media strategy