In this episode we meet Bob Merckel, an old-school blogger who found his voice in the old internet and is finding his place in the new internet. Bob told me one thing that has remained the same is having fun and finding a community
Tag: blogging
Two key attributes of a good call to action (and one bonus attribute)
I was in one of the office hours that are part of the online influence development bootcamp I run. As part of that participants work on at least one blog post. One of the participants asked about how to write a good call to action (CTA). Not an afterthought He wanted something that didn't feel … Continue reading Two key attributes of a good call to action (and one bonus attribute)
Use the 3 act structure to write quality blog posts consistently and easily
I write a lot of blog posts. I work as a communications strategist, and find that a blog post often hits a sweet spot as a way to convey important information. Just good enough blogging Blog posts are usually long enough to provide context, durable enough to come back too, editable for when things change, … Continue reading Use the 3 act structure to write quality blog posts consistently and easily