Strategic Communications | Community Engagement | Culture Programs | Collaborative Leadership
I was in one of the office hours that are part of the online influence development bootcamp I run. As part of that participants work on at least one blog post. One of the participants asked about how to write a good call to action (CTA). Not an afterthought He wanted something that didn't feel … Continue reading Two key attributes of a good call to action (and one bonus attribute)
To me, social media is a personal connection exoskeleton. I can only spend so much time connecting with people, I use my socials to connect when I can't. Additionally, I'm physically far away from a lot of things that are important to me. Social media lets me project myself into the minds of the people … Continue reading How I use Feedly and Buffer to automate a bare-minimum social media strategy
I write a lot of blog posts. I work as a communications strategist, and find that a blog post often hits a sweet spot as a way to convey important information. Just good enough blogging Blog posts are usually long enough to provide context, durable enough to come back too, editable for when things change, … Continue reading Use the 3 act structure to write quality blog posts consistently and easily
A couple of years ago I inherited a daily newsletter. For some reason the update had a level of institutional backing (i.e. someone important thought something kind of like it should exist) and it was handed to me. It had been started as a passion project and consisted of a collection of links vaguely related … Continue reading How I curate a 10-article newsletter from over 1k links every single day
I'm new enough to Twitter that the concept of DM blows my mind. When I started cheating at Twitter to make up for lost time, I never really thought through the idea that it could actually do what I hoped it would; connect me to that internet magic that makes impossible connections and opportunities happen. … Continue reading Carrie Cleveland: What an obscure 1970s Oakland soul singer taught me about love, potential, and longevity