In episode 4 of The Newsletters I was lucky to get some time with Libby Clark of The New Stack Update. With a background in journalism, content marketing, and open source Libby has a unique perspective on building a content experience that is valuable to The New Stack’s audience and attractive to sponsors.
Libby shared what it’s like to work at a thriving publication in a time of struggle in the traditional publishing industry, working on a distributed team serving a distributed audience, and ways to put your voice into a newsletter that you’re producing on behalf of an organization.
In just under 30 minutes we covered:
- how a newsletter can fit into a broader content strategy
- why click through might be less important than open rate
- some of elements of a successful issue (spoiler: big names and events from your community = big open rate)
- how her team writes better headlines (hint: iterate with friends)
- finding ways to interact with the audience in real life (rather than letting the relationship be mediated purely through technology)
- being intentional about who you feature as a way of building a more equitable and representative community
- keeping sponsored content from being gross
- and more!