As part of my role as a senior product marketing manager at an enterprise software company with an open source development model, I publish a regular update about market trends for product marketers, managers, and other influencers. In the spirit of open source, here are the 5 articles that audience found the most interesting last week (as measured by clicks) and why I think that’s so.
“A multi-cloud strategy looks great on paper, but it creates unneeded constraints and results in a wild-goose chase. For most, it ends up being a distraction, creating more problems than it solves and costing more money than it’s worth.”
Why I suspect this played: This is a contrarian opinion going against the market consensus. Some version of a hybrid and multi-cloud approach is probably, at the very least to prevent 1 vendor from becoming “the utility company”.
“As the alliance between Red Hat and Microsoft has evolved over the last couple years, many people have wondered how one time competitors could be aligning on so many initiatives. Our collaboration spans open source projects, the adoption of Linux in the Microsoft Azure Marketplace, to high performance databases and application development tools. The latest addition is managed Red Hat OpenShift on Azure.”
Why I suspect this played: Almost anytime you see Microsoft and Red Hat together in a headline, it gets attention. Additionally this brings the respective companies arguably most important products (Azure and OpenShift) together in a mutually beneficial way.
“Just like the first creatures taking steps on land, learning a new technology is a daunting task. We can see the tree full of fruit at the top but between it and us is a mile of unsteady terrain, creatures with big pointy teeth and a fifty foot climb up with no net to save our fall. In this series the fruit we will be striving for is automation with Ansible.”
Why I suspect this played: Wrapping a narrative around technology is the best way to connect it with the emotions of your audience. As IT professionals are looking to skill up, this looks like a fun way to do it.
“But the current era, which brings in not only DevSecOps but new application architectural patterns, development practices, and an increasing number of threats, defines a stark new normal that requires a faster pace of change. It’s not so much that DevSecOps in isolation changes security, but that infosec circa 2018 requires new approaches.”
Why I suspect this played: A perception I’ve encountered is: “development is fast, security is slow” (though I know this depends a lot on what is on fire). Finding ways to change the speed at which the different parts of our IT landscape interact is a prime directive for the industry.
“For a digital bank of the future to emerge from a heritage of independent application, information security and operations departments, an organization should embrace new technologies that can unify these groups and improve the ability to respond to change more quickly.”
Why I suspect this played: Banking is so core to the functioning of our society; and the digital bank is already emerging (when was the last time you went into a branch?). Indications that banks are taking the latest thinking in security on board are both reassuring and instructive.
Those stories got the most attention last week; subscribe to find out what we read this week (along with the other stuff I publish).