Bold claims and walkbacks – Amateur tech diviner – Issue #8

As part of my role as a senior product marketing manager at an enterprise software company with an open source development model, I publish a regular update about market trends for product marketers, managers, and other influencers. In the spirit of open source, here are the 5 articles my audience found the most interesting last week (as measured by clicks) and why I think that’s so.

An introduction to medieval cities and cloud security

“In this article, I will show how to install and manage Red Hat Ansible Tower on Red Hat OpenShift Container Platform. Ansible Tower helps you scale IT automation, manage complex deployments, and improve productivity. You can centralize and control your IT infrastructure with a visual dashboard, and it provides role-based access control, job scheduling, integrated notifications, graphical inventory management, and more.”

Why I suspect this played: Linking a harder to grasp concept with an easy to grasp concept is the right way to tell stories about technology. The analogy works well, and medieval ranks high on the list of “things geeks will click on”.

“Dell Boomi, the leading enterprise transformation provider of cloud integration and workflow automation to build The Connected Business, announced at Boomi World its product vision to reinvent the iPaaS industry.  In the coming months, this vision will be incorporated into Boomi’s products, offerings and overall business strategy in order to continue to provide the best possible business outcomes for customers and partners. ”

Why I suspect this played: “Reinvent the iPaaS industry” is a bold claim, even for marketing people (though I will give credit to whoever wrote that statement for inventing the term “iPaaS industry”). And truth be told, I’d never heard of Boomi. Something didn’t add up… for me or my audience.

Red Hat Explains Why APIs Are Not Enough

“Red Hat, a multinational software company, will be conducting a webinar called “Why APIs Are Not Enough,” on Bank Innovation’s website next month. The webinar will be delivered by Eric Marts, financial services product manager at Red Hat, and Edson Yanaga, Red Hat’s director of developer experience. Bank Innovation spoke with Marts and Yanaga on the topic of APIs being a facilitator of bank-fintech partnerships as well as the security implications brought on by the advent of APIs in the banking world.”

Why I suspect this played: If we’re entering the API economy, how can it be possible that APIs aren’t enough? As it turns out, what the interviewees are really worried about is that you might stop after thinking about the APIs and leave vital concerns (security especially) to be “fixed in post”.

Red Hat Aims To Be The Default Choice For Next-Generation IT

” I caught up with Red Hat Chief Information Officer Mike Kelly, who offered thoughts on the steps his team had undertaken to continue to improve Red Hat’s product (using a Red Hat-on-Red Hat program), to advise technology executives at various stages of leveraging open source technology, and in improving the overall operation.”

Why I suspect this played: At about 2 years of tenure, Mike is still a relatively fresh face in the company, especially in such a key role. Any opportunity to get insight into the minds of our leadership is one that most of us will take.

“Last month at our inaugural Kong Summit, I declared on stage that API management is dead. As incredulous as you are reading this now, the crowd was just as curious about what I meant. There are three reasons why I believe that API management as we know it today will cease to exist, and a new category will emerge in its place.”

Why I suspect this played: Another bold claim, almost immediately walked back in the opening paragraph. The approach makes more sense when you consider that this article accompanied a talk given by the CEO of a company at that company’s inaugural summit event: if you’re not generating leads from your summit you’re doing it wrong.

Those stories got the most attention last week; subscribe to find out what we read this week (along with the other stuff I publish).

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