Ansible nicheing and partnering – Amateur tech diviner – Issue #3

As part of my role as a senior product marketing manager at an enterprise software company with an open source development model, I publish a regular update about market trends for product marketers, managers, and other influencers. In the spirit of open source, here are the 5 articles my audience found the most interesting last week (as measured by clicks) and why I think that’s so.


Weekly Wrap Podcast: Nutanix Trumps VMware

“Nutanix bumped VMware from the top of IDC’s latest HCI software vendor revenue rankings. CenturyLink expanded the reach of its SD-WAN service that is now available in more than 30 countries. Vodafone is leading some work to use ONAP as a way to orchestrate applications across a carrier’s internal operations and geographic reach. NFV deployments are taking longer to generate a return on investment.”

Why I suspect this played: Hyper-converged infrastructure is a really hot market where companies are still investing in on-premise hardware (as opposed to moving to the cloud wholesale). Furthermore, VMWare is a bit of a Goliath that competes with my own company; we’re curious to see how other players are beating them.

Postman 2018 State of the API Survey: Containers and Serverless Architecture Gain Developer Interest

“Already an essential part of software development for web, IoT, mobile and AI applications, API use continues to grow among developers, and their confidence in both API security and documentation has increased year over year. And most notably, while micro-services remain the most exciting technology for API developers, the rise of containers and serverless architecture have emerged as the new favorites for this group.”

Why I suspect this played: We can’t really walk past data about one of our key audiences: developers. Plus is you’re into the idea of The 4th Industrial Revoluion you probably believe that on some level APIs underpin the whole proposition.

Red Hat Drives Security Orchestration and Automation with New Ansible Capabilities

“According to Gartner, “Security teams are suffering from staff shortages, an increase in the volume of alerts and threats, and the ever-present need to do more with less. Existing tools, such as firewalls, endpoint protection platforms (EPPs), security information and event management (SIEM), secure web gateways (SWGs) and identity proofing services (IDPSs), have not been improving the breadth and depth of their APIs. This hinders security teams from getting their tools working in concert with each other to solve problems.”

Why I suspect this played: There’s riches in the niches: every bodies favourite general purpose automation engine is getting more specific functionality in one of the most important domains there is: security.

The cloud in 2019: Multicloud, serverless computing, and Kubernetes containers

“Your focus is moving away from infrastructure services, such as basic storage and compute, to the services the “cool kids” are using, meaning multicloud management, serverless computing, and containers. So what does this mean to the technologies and their deployments in the coming year?”

Why I suspect this played: These are all areas where my company has taken bets, in some cases quite large ones. Articles like this one validate those bets with some data. One major question this article raises is about how serverless do you want to be?

Red Hat Ansible Automation Certification Program offers tested solutions for automating across environments at scale

“Regardless of whether a module originates from Red Hat or a partner, all content within the program undergoes rigorous evaluation and testing. Additionally, the certified content will have a similar lifecycle to Ansible Engine, are regularly re-evaluated for certification qualification over time, and are fully-backed with Red Hat’s support.”

Why I suspect this played: As a corollary to the other Ansible article this week: just because there is riches in the niches doesn’t mean that any one company can get to all those riches. This certification program lets customers bring partner domain expertise to bear in the spaces those partners shine.

Those stories got the most attention last week; subscribe to find out what we read this week (along with the other stuff I publish).

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