As part of my role as a senior product marketing manager at an enterprise software company with an open source development model, I publish a regular update about market trends for product marketers, managers, and other influencers. In the spirit of open source, here are the 5 articles that audience found the most interesting last week (as measured by clicks) and why I think that’s so.
“IT professionals benefit from being able to select from multiple options for cloud infrastructure. This article, the first in an occasional series developed by IT Central Station, the largest enterprise tech review site, looks at the choice between Amazon Web Services (AWS) and Microsoft Azure.”
Why I suspect this played: My company works with both these cloud providers; it is good to know how their users are perceiving the value being offered in each cloud.
“Consumable open-source ought to be delivered with a side of community influence and customer support, according to James Labocki , director of product management at Red Hat. “It’s easy just to say, ‘Hey, we do open source.’ But actually providing that life cycle around it is a whole other story,” he said. ”
Why I suspect this played: It links up the different parts of Red Hat’s portfolio around the customer story of adopting containers.
“Josh and Kurt talk about actual real world advice. Based on a story about trying to secure political campaigns, if we had to give some security help what should it look like, who should we give it to?”
Why I suspect this played: Security is a top rated concern across the IT industry, and the advice they provided seemed counter-intuitive.
“Instead of buying servers, we now rent them by the hour or minute. So, hardware 1.0 was buy, hardware 2.0 is rent. And, the same progression is happening (faster this time). The cloud providers are climbing the stack into business software to try and remain sticky. That’s fine and dandy. But, there’s a critical difference between hardware 1.0 and hardware 2.0…”
Why I suspect this played: It is comforting to put seemingly new innovations alongside those which have come before, everyone loves a good mental model!
“Microsoft’s counter-Amazon strategy, according to Althoff, is to play up its trustworthiness credentials by telling customers (and potential customers) that Redmond isn’t going to set up a new business division that directly competes with them while flogging them cloudy goodness.”
Why I suspect this played: People honestly want to know what the plan is.
Those stories got the most attention last week; subscribe to find out what we read this week (along with the other stuff I publish).